The potential buyer has to be informed and convinced that this single product is the ideal solution. Julia Katharina und Jan Phillip Köhler, managing partners of Köhler + Partner agree: “The focal point for a successful introduction and development of a brand is the core idea“.
Let´s take an advertising campaign as an example: The core idea which is shown in an advertising motive visually and with the text has to be so unique and distinctively that it stands from the flood of messages and attracts attention. The core idea must be expressed. Only the second step would be to take a whole catalogue of criteria into consideration and ask for example whether the advert is informative, understandable, appealing, suggestive, memorable, convincing, competitive and ready for a series of similar motives.
In the end the overall result counts to generate demand within the target group and trigger a buying decision.
The more detailed I know company, product and market the high is the chance to hit the mark with the marketing of my product. That why it is essential for Köhler + Partner to make a stringent concept in close cooperation with the clients as the basis for every marketing measure.
Are you interested in getting your own eye-catching campaign? Just contact us.